The powerful expression reminiscent of vintage denim.
The presence of authentic denim.
At the same time, the lightness and comfort felt the moment you put it on.
To achieve these seemingly contradictory elements without compromise, every aspect—from fabric and silhouette to finishing—has been redesigned from the ground up.
From timeless essentials to silhouettes that reflect contemporary trends.
While catering to a wide range of people regardless of gender, we never let go of one principle: authenticity in denim.
The STANDARD LABEL represents what Japan Blue Jeans envisions as “the standard of the future.”
We invite you to experience it firsthand.
LABEL DETAILS｜STANDARD LABEL DETAILS
STANDARD
The powerful presence and depth reminiscent of vintage denim.
Yet, the moment you slip into it,
you feel a lightness and comfort that defies expectation.
Denim, reimagined to be freer and more comfortable than ever.
From the very first wear,
discover a comfort you have never experienced before.
A New Denim Experience
Proposed by Japan Blue Jeans
What is STANDARD
－ The label that most fully embodies
the philosophy of Japan Blue Jeans
the philosophy of Japan Blue Jeans
About Japan Blue Jeans
－ A jeans brand conceived from textiles
Japan Blue Jeans is a denim brand rooted in a textile manufacturer.
Since its inception, the brand has consistently upheld the belief that “making jeans begins with making fabric.”
Engaging deeply with the traditional production heritage of Kojima, Okayama, we have pursued the question of what denim truly deserves to be.
By combining this heritage with new materials, technologies, and textiles born from modern innovation, we aim to create denim experiences unlike any before.
This is the philosophy that defines Japan Blue Jeans.
THREE QUALITIES
Three Reasons to Choose
01｜
Innovative Denim Enhanced by New Technologies
Reducing the stiffness often associated with denim while preserving its authentic character and presence.
By maintaining the essence of denim style, we introduce a new value defined by comfort.
- Reconsideration of yarn from the material level
- Reconstruction of yarn design, including spinning methods and twist structure
- Refined weaving techniques to preserve the authentic denim appearance
02｜
Silhouettes That Are Comfortable to Wear and Beautiful to See
Designed silhouettes that transcend fleeting trends.
We consistently pursue forms where comfort and beauty coexist in perfect balance.
- Designs refined with a modern interpretation of vintage elements
- Pattern engineering that minimizes body lines while reducing pressure and constraint
- Beautiful silhouettes achieved through extensive research and refinement
Feature Article on Silhouettes
03｜
Exceptional Sewing and Finishing Craftsmanship from Kojima, Okayama
The depth and presence born from traditional, highly refined manufacturing techniques.
We pursue uncompromising craftsmanship in every aspect of denim production.
- Craftsmanship rooted in Kojima, Okayama—the sacred ground of denim
- Sewing techniques recognized among the finest in the world
- Authentic finishing expressions created by artisans who truly understand denim
STANDARD｜MEN
JEANS LINEUP
STANDARD｜WOMEN
JEANS LINEUP
Transform your denim experience.
STANDARD LABEL
redefines the concept of denim.
Bring innovative denim experiences into your everyday life.
The expressive character of vintage denim,
combined with comfort beyond expectation.
The new standard envisioned by Japan Blue Jeans.
combined with comfort beyond expectation.
The new standard envisioned by Japan Blue Jeans.
The unique “aging” of denim,
reinterpreted and reconstructed as design.
reinterpreted and reconstructed as design.
The culmination of traditional craftsmanship in Kojima, Okayama.
Denim woven on vintage shuttle looms by skilled artisans,
rich in texture and character.
Denim woven on vintage shuttle looms by skilled artisans,
rich in texture and character.
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