LABEL GUIDE
Three labels. Three paths. One perfect pair of jeans.
Three labels. Three paths.
One perfect pair of jeans.
At Japan Blue Jeans,
we offer three distinctive labels,
each crafted to highlight different qualities.
Discovering the differences between them
makes choosing denim simpler, more enjoyable—
and brings you closer to the perfect pair.
comfort—without compromise.
STANDARD
Heritage-inspired aesthetics,
paired with remarkably light and easy comfort.
that reflects their individuality.
ReDESIGN
Reinterpreting fading, twisting, and aging as intentional design.
denim deeply.
SELVEDGE
Rich texture, crafted on vintage shuttle looms by artisans in Kojima, Okayama.
STANDARD
Surprisingly light. Unbelievably soft.
Changing what denim can feel like.
We rethought denim from the ground up—researching materials, construction, and feel—to create a new fabric unlike traditional jeans.
The STANDARD label pairs an authentic denim appearance with a light, effortless comfort that defies expectation.
The contrast between classic looks and weightless wear elevates your daily experience.
- Classic, vintage-inspired appearance
- Incredibly light and easy comfort from the first wear
- A wide range of silhouettes to match your lifestyle
Explore STANDARD
ReDESIGN
Tradition meets innovation—creating denim with character.
Fading, twisting, wear marks—signatures of well-loved denim—become intentional design in ReDESIGN.
Crafted through a blend of artisanal techniques and fresh perspective, each pair highlights character that evolves with time.
Standout individuality that brings your personal style to life.
- Enjoy aging, fading, and texture as art
- Built on expert craftsmanship from Kojima, Okayama
- Distinct design that amplifies self-expression
Explore ReDESIGN
SELVEDGE
Traditional Japanese selvedge denim,
crafted with time-honored skill.
Using vintage shuttle looms and techniques handed down through generations, artisans in Kojima, Okayama weave selvedge denim with depth and character.
Rugged in appearance, yet gradually softening with every wear—this label reflects the very origin of Japan Blue Jeans.
The longer it’s worn, the more it becomes uniquely yours.
- Rich, deeply textured selvedge denim
- Bold appearance balanced by long-term comfort
- Flavors and character deepen with time and wear
Explore SELVEDGE
Choosing denim that suits you can transform your everyday style—subtly or boldly.
Find the piece that feels right, and enjoy a denim experience that’s uniquely yours.
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