A new denim experience woven by three labels
A new denim experience
woven by three labels

Make choosing jeans more fun and easier.
Make choosing jeans more
fun and easier.
Japan Blue Jeans offers
three distinct labels tailored to
different product characteristics.
Understanding the differences between each label
makes choosing jeans more enjoyable and easier.
You're sure to find the perfect pair just for you.
on either style or comfort
STANDARD
Denim that combines a classic look with a light, comfortable feel.
to express their
own unique style
ReDESIGN
Reconstructing denim's unique “ageing process” as design.
to experience
the profound depth of jeans
SELVEDGE
Denim rich in character, woven by the skilled hands of Okayama's Kojima artisans on vintage power looms.

STANDARD
A lightweight, soft feel that defies conventional wisdom about denim.
We researched materials and manufacturing methods to overturn the conventional image of denim, using newly developed fabrics.
This label achieves both the beautiful look of jeans and surprisingly lightweight comfort.
The gap between its appearance and its unexpectedly light feel elevates everyday life to be more enjoyable and comfortable.
- Authentic vintage jeans look
- The moment you slip them on, you'll feel their astonishingly light and comfortable fit.
- Silhouettes that adapt to your own style
STANDARD List
ReDESIGN
Expressing your unique individuality through traditional techniques and cutting-edge technology.
We've incorporated denim's unique character—like the “twist” and “fading” that emerge with wear—into the design itself.
A label that reconstructs the patina of time and well-worn texture through artisan craftsmanship and fresh ideas.
These distinctive, characterful jeans will make your individuality stand out even more.
- Enjoying the unique “character” of denim as a design element
- Expressions that transcend processing through the craftsmanship of Okayama Kojima artisans
- A distinctive style that enhances self-expression
ReDESIGN List
SELVEDGE
Traditional selvedge denim supported by Japanese craftsmanship.
Carrying on the traditional denim craftsmanship of Okayama's Kojima artisans,
each pair is meticulously woven on vintage power looms to create richly textured jeans.
This label embodies the essence of Japan Blue Jeans,
where substantial appearance coexists with comfort that deepens with wear.
As you wear them, they develop character and evolve into your own unique pair.
- Featuring expressive selvedge denim
- A substantial look and a comfort that grows with every wear
- A flavor that deepens with time
SELVEDGE List
Choosing denim that fits you perfectly
makes your everyday style more appealing.
Experience something special with your favorite denim.
View All Items